Petaca Whisky JB 20 cl

HISTORY

Giacamo Justerini (the "J" of J&B), an Italian master distiller, lost his mind to an opera singer, Margherita Bellini, and followed her to England. Although her love was not reciprocated, Margherita introduced her to Samuel Johnson, who in turn introduced her to his nephew, George Johnson, who would become her future partner.

Two generations of Johnsons later, we meet J&B's other initial: Alfred Brooks. Brooks bought the company from Johnson and renamed it Justerini & Brooks. Brooks then heard of Andrew Usher, an Edinburgh liquor dealer who liked to do experiments and who had become the first person to market blended whisky.

Justerini & Brooks commissioned Usher to create a smoother blend for a new customer profile, enlisting partner James Anderson. Together they developed the J&B Club blend, one of the first blends of Scotch whisky, and acquired the business.

Then along came Eddie Tatham, a friend of the Anderson family. Eddie was a man of great charisma and quickly became a director of the company. In 1929 the creation of J&B Rare was jeopardized as Eddie, who had accepted several orders from wealthy clients during the Prohibition era in the United States, was arrested at Grand Central Station with a suitcase full of samples.

Eddie went out on bail and met Charlie Julian, a taster renowned for his great sense of smell, refined palate and instinct to understand consumer tastes. They then undertook, coinciding with the end of Prohibition, the process of creating J&B Rare.

Today we celebrate more than 250 years of J&B, a history full of dynamic characters and a legacy based on chance encounters. A story that shows that when people come together, good things happen. A brand for people who like blends.

OTHER FORMATS OF JB WHISKY BOTTLES

Petaca whisky JB 500ml (50cl) PET

Bottle whisky JB 70cl

Bottle whiskey JB 1 liter (1L)

JB whisky bottle 3 liters (3L)